Yeah, the publishers want to wait until there are no new cricket games around to release it. If they do release it now, they'd sell less units because not many people would by two cricket games around the same time, even though cricket life is no ordinary sports game.
Hopefully EA cricket 10 wouldn't get released in December/January so they could release Cricket Life
Also i hope that they've touched up the menu's a bit, the old screenshots of the management menu's looked a bit cartoonish and cheap.