yea man i knw and it sucks big time....I could not stop myself from asking them abt their future plans and this was their reply:
Unfortunately we cannot confirm any plans, at the moment, to release Ashes Cricket 2009 on the NTSC format. We do not rule out doing a NTSC version, but this will not be in the immediate future.
(My last option, and i really dont like it but thinking abt it is to Mod my brand new 360 or Wii)